MANUFACTURING · E-COMMERCE
Steel Time LLC
Metal construction factory with a digital storefront that actually works
client
Steel Time LLC — metal construction and furniture manufacturing factory
timeline
3 months
scope
Research, UX/UI design, e-commerce website development
result
A modern online presence that replaced an outdated website and finally represents the quality of their products.
The challenge
Steel Time is a factory that produces metal furniture, structural beams, reinforcement for construction, and custom metalwork. Their previous developers built a dated, old-fashioned design that didn't reflect the quality of their work. The site brought no results — no leads, no trust, no conversions.
Research & Discovery
Competitor analysis
Studied how other metal construction and furniture manufacturers present themselves online. Most rely on outdated catalogs with poor photography.
Mission & audience
Defined who buys from a metal factory — from individual furniture buyers to construction companies ordering structural elements in bulk.
User journey
Mapped the path from product discovery to order for different customer types: someone furnishing a loft apartment vs. a builder sourcing materials.
Our approach
01
Research & strategy
Studied the market, defined the audience, and shaped a clear product structure for a factory that offers very different services — from a single chair to tons of reinforcement.
02
UX/UI design
Designed a modern, professional storefront that showcases both furniture and industrial products. Clean product pages, clear categories, trust-building layout.
03
Development
Built the full website with product catalog, service pages, and contact functionality. A complete replacement of the old site.
04
Launch
Delivered a site that the client is proud to show to their partners and customers — a digital presence that finally matches the quality of their physical products.
3 months
from start to launch
100%
redesign from scratch
2 audiences
furniture buyers & construction
Modern
replacing an outdated site
“Our old site looked like it was from another era. Now when we send the link to a client, we're actually proud of what they see.”
— Steel Time LLC team
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